UPPF Showcases New Hammerhead Identity and 77 PPF Colors at SEMA 2025, Featured on Business Wire
UPPF took the spotlight at SEMA 2025 in Las Vegas with the official debut of its new Hammerhead identity, a bold rebrand inspired by the power and precision of the hammerhead shark. The announcement, featured on Business Wire, marks a defining moment for the brand’s global evolution and innovation in automotive surface protection.
The showcase introduced 77 new PPF colors within the Cobia Collection, offering installers and enthusiasts an expanded range of finishes: from vibrant metallics to refined satin textures, built on UPPF’s advanced Platicoat™ technology. Each film delivers superior optical clarity, hydrophobic performance, and self-healing protection.
UPPF also revealed its next-generation Hammerhead Series Clear PPF, engineered with an enhanced TPU base layer for exceptional durability, stain resistance, and effortless application.
In addition, UPPF Global announced the opening of a new commercial office in Singapore, reinforcing its growing international network and commitment to providing localized support across more than 85 countries.
With these major developments, UPPF reaffirms its position as a global leader in premium paint protection film combining innovation, design, and technology to redefine automotive protection worldwide.
Availability & SEMA details
The new Cobia and Hammerhead series will be showcased at SEMA 2025 — Las Vegas Convention Center, West Hall, Booth 50247, Nov. 4–7, 2025.